Place making (and its related discipline of destinational planning) is about understanding what is or could be special about a place – ultimately it is the platform for developing the place brand of our neighbourhoods, towns, cities and regions.
Put simply, ‘place-making’ refers to the ability to design a place such that it is more attractive to its users and creates a more memorable experience for them. In particular, the art of place making transcends the architecture of individual buildings; instead it is a layered concept of architecture, fine grain urban design, amenity, activity and experience working together to create an identity and sense of place that is unique and special to us.
Where place making has been successful, it results in a deep shared engagement or connection between people and place over time, engendering local ownership, increasing community wellbeing outcomes and promoting inward investment.
